24 CATEGORIES, ENDLESS POSSIBILITIES

The LIMA Awards are bestowed on the best brands, products and initiatives of the year across all aspects of our robust industry – from live entertainment to fashion to toys, and everything in between. We could probably have 100 categories, and it still wouldn’t be enough to celebrate all the talent and success in this industry!

BEST LICENSED PRODUCTS

This group of awards honors manufacturers for an innovative licensed product or product line created for one specific property or brand. Awards are given in 9 different product categories.

Apparel / Footwear / Accessories

Appliances / Automotive / Housewares

Health & Beauty Aids

Food / Beverage

Digital: Apps / Software / Video Games

Home Décor (domestics, furniture, giftware)

Publishing / Social Expression / Back-to-School

Toys / Games / Novelties (aimed at ages 0-12)

Toys / Games / Novelties (aimed at ages 13-plus)

BEST LICENSED BRANDS

This group of awards honors licensors, brand owners and licensing agents that have brought a brand to life in a creative, innovative way. Awards are given in 7 different categories.

Corporate Brand

Digital Brand – Apps and Video Games

Entertainment / Character Brand – Animated

Entertainment / Character Brand – Live Action

Food / Beverage / Restaurant Brand

Art / Design / Celebrity / Fashion Brand

Sports / Collegiate Brand

BEST LICENSED PROMOTION

The most outstanding use of a licensed property to promote a different product or service. (This does not refer to the promotion of a licensed property or licensed product itself.) This category is limited to one submission per brand.

Best Licensed Promotion

BEST COLLABORATION

New in 2019, this award honors the best partnership of the year between two or more brands. This team-up will have been innovative, authentic and successful in driving growth, audiences and buzz.

Best Licensed Collaboration

BEST EXPERIENTIAL OR LOCATION-BASED INITIATIVE

The most innovative use of a licensed property at a live event or location.

Best Experiential or Location-Based Initiative

BEST RETAILERS

Retailers that have demonstrated the highest degree of creative merchandising for a licensed property, with outstanding sell-through to prove it.

Best Retailer for Corporate / Lifestyle / Fashion / Sports Initiative

Best Retailer for Entertainment / Character Brand Initiative

THE NEWCOMER AWARD

This award recognizes a company, property, product or experience new to the licensing business that demonstrated success in its first year and shows promise for future growth.

The Newcomer Award

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