$6.3 MILLION RAISED BY THE GLOBAL LICENSING INDUSTRY SINCE 2004

Roughly one-third of kids around the world who are diagnosed with cancerous brain tumors do not live beyond the age of five. It is the deadliest childhood cancer, yet research for this disease is one of the most underfunded. For over a decade, LIMA Cares’ charity of choice has been the Children’s Brain Tumor Foundation, which is committed to finding a cure for the deadliest childhood cancer. I’d like to make a donation now to support the work of LIMA Cares. 

Since 2004, more than $6.3 million has been raised for the Children’s Brain Tumor Foundation through advertisements in the LIMA International Awards Tribute Book and numerous other fundraising activities.

LIMA is the only corporate sponsor of the CBTF – without the generous support of the licensing community, the CBTF would not be able to expand and continue to add more hospitals to its research team. 

The CBTF was recently recognized by the US White House for the multi-institutional, collaborative approach of this groundbreaking research initiative. Click here to learn more about the amazing work of the CBTF.

CBTF Kids
Charity cyclists

LIMA Cares raises money for the CBTF throughout the year, through direct donations (click here if you’d like to donate now) and fundraising activities like the LIMA International Awards Tribute Book and a 28-mile charity bike ride through the Red Rock Canyon National Conservation Area in Nevada’s Mojave Desert every year. 

Fundraising activities are organized by the LIMA Charity Committee, which is chaired by Liza Abrams of Sakar International, Joanne Loria of The Joester Loria Group and Ted Larkins, business strategy coach and author. Every year we are staggered by the generosity and compassion of the global licensing community. Click here to see the companies and executives who contributed in 2018.

The LIMA Foundation is a tax-exempt nonprofit charitable organization under Section 501 (c) (3) of the Internal Revenue Service Code. Tax ID # 81-4406324

2019 Hall of Fame

Congratulations to the 2019 Hall of Fame Inductees, Michael Stone, Chairman and Co-Founder of Beanstalk & Pam Lifford President of Warner Bros. Global Brands and Experiences!

“LIMA is proud to celebrate these two widely respected licensing veterans who have dedicated their careers to driving the success of licensing among the broader business community,” said LIMA President, Maura Regan.

Read the full release

The LIMA Licensing Industry Hall of Fame is home to the most esteemed global licensing executives of the last three decades.

These bastions of the industry have shaped our business in ways often too innumerable to count. Every year since 1989, at least one (and sometimes multiple) individuals who have had a unique and lasting impact on the industry join the ranks of licensing’s best and brightest. 


Take a look at past Hall of Fame inductees

Please join us in congratulating the 2019 Hall of Fame inductees Michael Stone, Chairman and Co-Founder of Beanstalk, and Pam Lifford, President of Warner Bros. Global Brands and Experiences.

Your tax-deductible ad in this year’s Tribute to honor our inductees for their outstanding achievements helps support the LIMA Foundation and it’s charity of choice, the Children’s Brain Tumor Foundation.

Click here to secure your ad now

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