Not only do the LIMA Awards showcase the best of licensing every year, they also serve as a historical record, offering a brief glimpse of the brands and innovations that have shaped the industry over the last three decades.

With hundreds of entries every year, the competition to make it on the ballot, much less win, is fierce. Those who do win can savor the knowledge that not only will they be celebrated by their peers in the present, their work will also live on in this annal of licensing innovation and achievement.

2011 AWARDS WINNERS & PHOTO GALLERY

View the LIMA International Licensing Awards Winners Photo Gallery

LICENSING PROGRAM

Best Art or Design Program of the Year

Victoria and Albert Museum by Victoria and Albert Museum/V&A Enterprises

LICENSING PROGRAM

Best Art or Design Licensee of the Year

Dom Pérignon for Andy Warhol

LICENSING PROGRAM

Best Character or Toy Brand Program of the Year

Hello Kitty by Sanrio, Inc.

LICENSING PRODUCT

Best Character or Toy Brand Licensee of the Year – Hard Goods

Smart USA for Hello Kitty

LICENSED PRODUCT

Best Character or Toy Brand Licensee of the Year – Soft Goods

Loungefly for Hello Kitty

LICENSED PROGRAM

Best Corporate Brand Program of the Year

Animal Planet by Discovery Communications/The Joester Loria Group

LICENSING PROGRAM

Best Corporate Brand Licensee of the Year

Shabby Chic for Simply Shabby Chic at Target

LICENSING PROGRAM

Best Film, Television, Celebrity, or Entertainment Program of the Year

Toy Story 3 by The Walt Disney Company

LICENSING PRODUCT

Best Film, Television, Celebrity, or Entertainment Licensee of the Year – Hard Goods

LEGO for Harry Potter

LICENSING PRODUCT

Best Film, Television, Celebrity, or Entertainment Licensee of the Year – Soft Goods

Awake, Inc. for Glee

LICENSING PROGRAM

Best Sports Program of the Year

NASCAR Team Properties by NASCAR and Teams

LICENSING PROGRAM

Best Sports Licensee of the Year

JAKKS Pacific, Inc. for Ultimate Fighting Championship

LICENSING PROGRAM

Best Licensed Promotion of the Year

Dove Glee for All by Twentieth Century Fox Film Corp.

LICENSING PROGRAM

Best Retailer of the Year

Boots for Strictly Come Dancing

LICENSING PROGRAM

Overall Best Licensed Program of the Year

Toy Story 3 by The Walt Disney Company

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