Not only do the LIMA Awards showcase the best of licensing every year, they also serve as a historical record, offering a brief glimpse of the brands and innovations that have shaped the industry over the last three decades.

With hundreds of entries every year, the competition to make it on the ballot, much less win, is fierce. Those who do win can savor the knowledge that not only will they be celebrated by their peers in the present, their work will also live on in this annal of licensing innovation and achievement.

2010 AWARDS WINNERS & PHOTO GALLERY

View the LIMA International Licensing Awards Winners Photo Gallery

LICENSING PROGRAM

Art Licensee of the Year

LF USA’s Kids Headquarters Investments Division for Paul Frank

LICENSING PROGRAM

Character/Toy Brand Program of the Year

Barbie by Mattel, Inc.

LICENSING PRODUCT

Character/Toy Brand Licensee of the Year – Hard Goods

Digital Blue for LEGO

LICENSING PRODUCT

Character/Toy Brand Licensee of the Year – Soft Goods

Mighty Fine for Peanuts

LICENSING PROGRAM

Corporate Brand Program of the Year

Food Network by Scripps Enterprises & Brandgenuity LLC

LICENSING PRODUCT

Corporate Brand Licensee of the Year – Hard Goods

Creative Designs International, a division of JAKKS Pacific, Inc. for Black & Decker

LICENSING PRODUCT

Corporate Brand Licensee of the Year – Soft Goods

Adidas Originals for Vespa

LICENSING PROGRAM

Film, Television, Celebrity, or Entertainment Program of the Year

The Twilight Saga: New Moon by Summit Entertainment

LICENSING PRODUCT

Film, Television, Celebrity, or Entertainment Licensee of the Year – Hard Goods

Cardinal Industries, Inc. for The Twilight Saga: New Moon

LICENSING PRODUCT

Film, Television, Celebrity, or Entertainment Licensee of the Year – Soft Goods

National Entertainment Collectibles Association, Inc. for The Twilight Saga: New Moon

LICENSING PRODUCT

Sports & Sports-Themed Entertainment Program of the Year

ESPN

LICENSING PROGRAM

Sports & Sports-Themed Entertainment Licensee of the Year

Electronic Arts for FIFA

LICENSING PROGRAM

Licensed Promotion of the Year

Scrabble at Subway by Hasbro, Inc.

LICENSING PROGRAM

Retailer of the Year

Nordstrom for The Twilight Saga: New Moon

LICENSING PROGRAM

Overall Best Licensed Program of the Year

The Twilight Saga: New Moon by Summit Entertainment

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