Not only do the LIMA Awards showcase the best of licensing every year, they also serve as a historical record, offering a brief glimpse of the brands and innovations that have shaped the industry over the last three decades.

With hundreds of entries every year, the competition to make it on the ballot, much less win, is fierce. Those who do win can savor the knowledge that not only will they be celebrated by their peers in the present, their work will also live on in this annal of licensing innovation and achievement.

2019 AWARDS WINNERS & PHOTO GALLERY

Best Product: Apparel, Footwear, Accessories

Spirit Halloween for Fortnite

Best Product: Appliances, Automotive, Housewares, Electronics

Ion Audio for Ford Mustang Record Player

Best Product: Toys/Novelties/Games – Ages 0-12

(TIE) Lego for Harry Potter range AND Jazwares for Fortnite Llama Loot Piñata

Best Product: Apps, Software, Video Games

Kano for Harry Potter Coding Kit

Best Product: Food, Beverage

The Ruprecht Company for Tony Roma's (Peter Cross)

Best Product: Health & Beauty Aids

ASOS/Crea Cosmetics for Crayola Beauty

Best Product: Home Décor

Crate & Kids for Sesame Street Furniture and Décor Range

Best Product: Publishing/Social Expression/BTS

Moleskine for Super Mario

Best Products: Toys, Games (13+)

Hasbro for Fortnite Monopoly

Best Art & Design Brand

The Very Hungry Caterpillar/World of Eric Carle

Best Digital, App, Video Game Brand

Fortnite by Epic Games

Best Corporate Brand

The Goodyear Tire & Rubber Company

Best Entertainment/Character Brand- Animated

L.O.L. Surprise! by MGA Entertainment

Best Entertainment/Character Brand – Live-Action

Harry Potter by Warner Bros. Consumer Products

Best Food/Beverage/Restaurant Brand

Hershey’s Reese’s by The Hershey Company

Best Sports & Collegiate Brand

NFLPA

Best Licensed Promotion

Home Alone Again, 20th Century Fox and Google Assistant

Best Collaboration

The Peanuts Global Artist Collective

Best Experiential or Location-Based Initiative

Campus Cerdanya and Endemol Shine North America for Camp Master Chef

Best Retailer for Character/Ent Brand

Galeries Lafayette for Wizarding World

Best Retailer for Corporate/Fashion?Sports Brand

Forever 21 for Coca Cola

The Newcomer Award

Fortnite by Epic Games

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